What is Keratin Complex Smoothing Therapy and Why Do I Care?

Before-and-After

What is Keratin Complex Smoothing Therapy and Why Do I Care?

All the gorgeous styles from silky straight to cute curls have one thing in common that make them and YOU look so hot…sexy, soft and healthy looking hair. So what is a girl to do? How to achieve that sexy look, yet not over-process and over-heat your hair with straighteners and curling irons?

Your gals at Pinup have just the solution (pardon the pun) for you…Keratin Complex Smoothing Therapy by Coppola. This product is causing quite the hubbub in the hair industry.

Clients and professionals remark how much smoother, silkier, and shinier the hair is after treatment. Because it cuts the styling time in half, frizz and heat damage is reduced up to 95%. Many salons are backing off of relaxer products and going with Keratin Smoothing Therapy, because the results are so fantastic, without causing harsh damage the way traditional chemical relaxers, reverse perms or Japanese straighteners do.

So what the heck IS this wonder treatment, you ask???? Well, glad you did because once again, Pinup has all the answers… “Coppola’s Keratin Complex Smoothing Therapy contains four moisturizers. Water adds moisture immediately and helps with the product’s consistency. Cyclomethicone, dimethicone and alkyl caprylyl methicone are all silicone-based moisturizers that coat the hair shaft, imparting moisture and forming a protective barrier to keep the moisture in”, as stated by author Natalia Michalun.

Similar to the Brazilian Treatment, Coppola Keratin Complex Treatment is formulated to revitalize and rejuvenate the hair shaft by infusing a superior quality of natural Keratin deep into the cuticle. Keratin is the protein that your hair, skin and nails are composed of, which does get broken down over time from heat, pollution, UV rays, chemical treatments, salt water, chlorine, and all sorts of other normal elements in the air, so Coppola is just helping you to have MORE of what ya need to keep your hair strong and healthy.

The therapy process encases the hair follicle with a keratin bond which in turn promotes healing and blocks the hair from absorbing environmental toxins. It is safe to use on both chemically and color treated hair. Even bleach and tone platinum blondes have great results from this treatment, and actually experience a LOT less breakage over time because of the added strength the Keratin Complex adds to the hair.

What else do you need to know of this phenomenal product of the hair gods?

  • Even healthy hair is strengthened and made more resilient due to the treatment.
  • Saves you girl-prep time since your blow dry time is cut by 40-60%
  • Adds unbelievable shine and silkiness to the hair, even when you just let it air dry.
  • Bye bye to breakage! As a result of less time under driers and flatirons, breakage due to heat processing is pretty much wiped out!
  • Farewell frizzies! You can even go out in the humidity and frizz will virtually be non-existent.

The Keratin Complex original treatment lasts you up to 4 months! Keratin Express Blowout is a great, lower cost option, for shorter term 4-6 week results. Upcoming wedding? Got a hot date? Express is the most cost effective introduction to the Coppola smoothing treatments, to see if it’s something you sort of like, or can’t live without. Most clients end up LOVING the results and opt for the longer lasting treatment, but it’s nice that Pinup gives you some options, if you’re non-committal, like some of us. 😉

So, consider Coppola Keratin Smoothing Treatment as your next secret weapon in the silky, sexy, hair war. Drab, lifeless hair is defeated if you do!

Featured photo from here, labeled for reuse.